Itema, Author at ITEMA 2023

Evaluating the Applicability of the TTM in the Marketing Practice of Krishna Consciousness in France

by Itema | Jun 10, 2022 | DOI 2021 Conference Proceedings

Krisztina Bence-Kiss – Hungarian University of Agriculture and Life Sciences, Kaposvár, Guba Sándor u. 40., Hungary DOI: https://doi.org/10.31410/ITEMA.2021.125 5th International Scientific Conference on Recent Advances in Information Technology,...

Influence of the Space Management on the Competitiveness at the Point of Sale

by Itema | Jun 10, 2022 | DOI 2021 Conference Proceedings

Mirjana Nedović – College of Applied Science Lavoslav Ružička in Vukovar, Županijska 50, 32000 Vukovar, Croatia DOI: https://doi.org/10.31410/ITEMA.2021.119 5th International Scientific Conference on Recent Advances in Information Technology,...

Positioning a Brand on the Market

by Itema | Jun 10, 2022 | DOI 2021 Conference Proceedings

Aleksandar Brzaković – Faculty of Applied Management, Economics and Finance in Belgrade – MEF, University Business Academy in Novi Sad, Jevrejska 24, Belgrade, SerbiaStefan Brzaković – Faculty of Applied Management, Economics and Finance in Belgrade...

Marketing Manipulation in the 21st Century

by Itema | Jun 10, 2022 | DOI 2021 Conference Proceedings

Tina Vukasović – DOBA Business School, Maribor, Slovenia Kristina Ljubičić – AGE job School Maribor , Slovenia DOI: https://doi.org/10.31410/ITEMA.2021.103 5th International Scientific Conference on Recent Advances in Information Technology,...

Changing Perspectives: An Employer’s Branding as a Communication Tool during the COVID-19 Pandemic

by Itema | Jun 10, 2022 | DOI 2021 Conference Proceedings

Tina Tomažič – University of Maribor, Faculty of Electrical Engineering and Computer Science, Institute for Media communications, Koroška cesta 46, 2000 Maribor, SloveniaAnita Kovačič Čelofiga – University of Maribor, Faculty of Electrical Engineering and...

Evaluating the Applicability of the TTM in the Marketing Practice of Krishna Consciousness in France

Influence of the Space Management on the Competitiveness at the Point of Sale

Positioning a Brand on the Market

Marketing Manipulation in the 21st Century

Changing Perspectives: An Employer’s Branding as a Communication Tool during the COVID-19 Pandemic

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